PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 31, 2015

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. It could be man-made—for example, a product recall.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 23, 2021

On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3 Five-hundred-plus employees worked to put the hospital together. On the communications function: One of my goals was to facilitate communications with our employees who are not here.

Crisis 88

Crisis Employee Trade Shows Local 88

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. For a pitch–or a product itself–to be successful it has to offer something a little new or different. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Belfort replied, “I don’t have a pen.”

Pitching 70

Pitching Media Employee Privacy 70

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. Crisis communications? It’s exciting!

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

NOVEMBER 30, 2017

Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? So we’ve developed event activations that specifically appeal to gamers, launched it at large gaming conferences, where everything we do is tailored around the gaming experience.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 7) NewsAI: An Impressive New PR Software Tool [Product Review].

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63