article thumbnail

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Infographic: Navigating Facebook Organic Reach. * * *. We search when we need something.

article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. Infographics. She also shares what her creative team lean towards infographics for: Lengthy how-to guides where step-by-step visuals are key.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics.

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

article thumbnail

Media Monitoring and The Information Iceberg

Cision

Determine Impact from Share of Voice Comparisons. It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said. Looking at the past 30 days, James compared five events and two potential U.S. presidents: Hillary Clinton and Donald Trump. times every day.

Media 120