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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. 1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. We search for content that is useful.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

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Media Monitoring and The Information Iceberg

Cision

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

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