ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Your Brand is Not the Hero…Your Customer is the Hero.

B2B 66

B2B Trade Shows Survey Study 66

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth. Q: How can a company set itself up for inbound marketing success?

Marketing 74

Marketing SEO Trade Shows Technology 74

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. to enter leadership roles. Companies in the West should absolutely be prioritizing this as a key issue. Enough talk — it’s time for action For every grandstander, there’s a company who shows genuine care and compassion. It was clear that they felt like the company had their back.

Handbook 36

Handbook Trade Shows Employee Local 36

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. But in 2022, great leaders and smart companies will move from simply dealing with uncertainty to actually embracing and leveraging it — as a catalyst for positive change. Companies will continue to redefine what the workplace actually is.

Trends 52

Trends Trade Shows Agency Communications 52