Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. To build trust with the public, companies “have to commit to it at all levels of the organization.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. ” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

NewsWhip

DECEMBER 5, 2019

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. Barra, General Motors Company (GM). Michele Buck, Hershey Company.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Prohibition

MARCH 30, 2021

Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Not only is this news a great achievement for the company, and obviously for the planet, but it also provided us PR’s with some great news-jacking opportunities. Jaguar Land Rover goes all-electric. Amazon… again.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62