Remove Company Remove Content Marketing Remove Demo Remove Product Launch
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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. While videos remain the king of content, your PR strategies should go hand-in-hand to boost your campaign’s visibility.

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How to Optimize Your Content Distribution Strategy with Media Monitoring

Beyond PR

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

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How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

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Top 10 PR Tips for Companies With Established Brands

Critical Mention

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. SCHEDULE A DEMO. You may have heard of the 80/20 rule.

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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Here’s how.

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Launch your promotion and distribution plans.

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