ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!
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Sword and the Script
NOVEMBER 6, 2018
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong.
Sword and the Script
FEBRUARY 27, 2018
The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. It’s was interesting for a while…until it became too much and wasn’t.
Sword and the Script
JANUARY 8, 2019
3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. That may not work on a blog but can work for long-form content like a report, ebook or white paper. You’ll know you are successful when sales reps start asking you to include a customer.
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.
MaccaPR
DECEMBER 19, 2016
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.
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