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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. That results in personalized and significant media opportunities affecting a specific community.

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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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Trending Sources

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Lockdown letter: humanising business and media

Stephen Waddington

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.

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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. Felix, for example, has over 33 million YouTube subscribers.

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How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

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Thinking Critically with Robyn Stevens

Critical Mention

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? What is the #1 thing you try to express to new clients when you bring them on board?

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Behind the Headlines With Jody Fisher

Cision

Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.