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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Or, if they cover a specific beat / section of the paper, like local entrepreneurs, or community service, be sure to mention it. . The news assignments for the day can be made very early, with reporters and camera crews often dispatched by 8:00 a.m. Know when and how assignments are made. Never shut the door on a contact.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The time and effort for the news crew put into setup and film the interview lasted hours. Proven to get More Out of Media Relations. Pitch media upstream.

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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

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What Does PR Stand For?

PR Fuel

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

My Boss Only Wants Media Placements. Let’s talk about this honestly, shall we? But what if that media placement doesn’t result in any business for your company? In the PESO model, media relations is still a key element—but we make it work harder, and pair it with other lead-generating PR activities.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

The closure affected both the park and the surrounding communities during the height of the summer visitor season. 19, burning about 95,000 acres. 22 about his experiences. I was also working with the incident-command team about the fire, how big it was, how much acreage, containment, smoke, etc. Be responsive.