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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Some experts will go for the easy route by simply presenting themselves as such on social media. But, that’s a far cry from being considered a thought leader by a community of peers. Source: Journal of Public Relations Research 1 Bourne, C. Good ideas gain traction when they are communicated effectively.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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For whom the bell tolls

Stephen Waddington

In 2011, the Bureau of Investigative Journalism covertly recorded some of the firm’s executives boasting of its UK government connections to journalists posing as agents for the government of Uzbekistan. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients.

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How To Create a Simple Facebook Messenger Bot

Cision

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So we have social media as a big source of information. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.