Remove Community Remove Google Remove Local Remove Viral
article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64
article thumbnail

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. The post The PR Perils Of Cultural Appropriation appeared first on Crenshaw Communications.

Corporate 149
article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place. There are people you can hire, very nominal fees, or at least what you should do is Google yourself on a periodic level, on a periodic basis.

Crisis 78