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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. So, was Definers ethical? It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. Do no harm, in other words.

Facebook 224
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. To make your storytelling effective, approach it as you would a strategic communications plan. Keep it ethical. If so, how?

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

People want to learn more about their communities! We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). The printing. It gives me the ability to reach out to any number of people for: interviews, input on posts, opinions, feedback.

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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals.

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82
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PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. It is a long-running and successful campaign that still resonates in our New Zealand community. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Or they think it’s only about media.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Hope we can discuss this further!