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Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal. Frictionless content.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

Marketing 105
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers.

B2B 60
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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120
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Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Produce share-worthy content. Click To Tweet.