Communications Trade Shows White Paper Writing 
Landis PR
FEBRUARY 7, 2022
But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Writing a white paper? COVID fundamentally upended the trade show industry.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Where appropriate, determine who is planning to write a story and offer up more information.
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ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
Sword and the Script
JANUARY 8, 2019
Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). Once this channel of communications is open, work on it over time and stay in touch. 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable.
Beyond PR
MARCH 28, 2016
Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A white paper you’re proud of? Do you have a new study to report on?
MaccaPR
DECEMBER 19, 2016
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.
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