Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks.

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Skype Industry Storytelling Interviews 150

Stephen Waddington

JUNE 9, 2020

The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. Facetime, Zoom, Houseparty, Skype, etc. have become our new normal.

Radio 89

Radio Skype Print Local 89

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 3 Skills Every Communicator Must Have. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy.

Skype 45

Skype Case Study Education SEO 45

Barokas

JANUARY 3, 2018

This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. In the scenario above, our team took a risk and changed the way funding news was traditionally communicated. Don’t Dread the Blank Page. Break the rules. Rock the boat. Color outside the lines. Why not now?

Creativity 60

Creativity Writing Skype Travel 60

Journalistics

JULY 6, 2013

For Starters, It’s Still About Communications. You’ll still need somebody on your communications (and possibly legal) teams available around the clock for a response – and a plan in place for who needs to be called in the middle of the night should something happen.

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Marketing Community Trends Case Study 52