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Everything is Measurable in PR

Shift Communications

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Think about what you spend on car insurance or homeowner’s insurance.

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How to Make Facebook a Career Book

PR Job Coach

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm.

Ethics 91
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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

And although I am not a doctor, I communicate with doctors and I know that prevention should start from the earliest childhood. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding. This is a huge opportunity; this is a recognition of quality.

Tourism 52
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. My wife is in PR and communications. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. It’s alot like buying life insurance or putting money into an emergency savings account.

Media 112