article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Communication is 24/7. Matt Holt Books recently published the book’s 5th edition.

Handbook 190
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social media professionals agree. 19 percent were piloting a program.

Marketing 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40
article thumbnail

Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Not just a look backwards. We call it insight, not hindsight….

article thumbnail

Winning better relations with the community

PR Conversations

The companies who are lauded for developing a “modern concept” of acting “ in the community interest ” and ensuring such initiatives are communicated, albeit “quietly; even subtly”, are recognisable predominantly as those employing The Wise Men. contributions to local charities.