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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. You can minimize how much the event will disrupt your brand’s reputation.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Siera is also on the Marketing Committee for South Jersey Young Professionals Association and provides freelance social media services to small businesses in South Jersey. On Tuesday, November 15, 2016, at 8:30 p.m.

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EXPO WEST RECAP

5W PR

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. So I turned to a local repair shop to see what could be done.

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12 Months of Content Marketing

Beyond PR

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create. Read content not related to your brand or business and incorporate rhetorical skills you pick up into your marketing.