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Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

But Shannon’s team made some assumptions when creating the content; assumptions that data was saying one thing without considering all the other possibilities. They look for opportunities to attack a brand and its credibility. With software to help, it may not be as painful as you think. Why does all this matter?

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Make no mistake: interactive infographic creation is essentially software development. Once the final product is tested and released, PR professionals can begin pitching it. Christopher S.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147
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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Three Public Relations Mega-Trends in 2017

Shift Communications

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The solution to this quandary is the owned audience. Dark Social and Influence.

Trends 83
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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.