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5 Benefits of Media Relations

Landis PR

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

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The Top 10 PR Disasters in 2021

Prohibition

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 146
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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The Top 10 PR Disasters in 2021

Prohibition

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 62
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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. 61% of respondents said that their PR and communications department are responsible for digital and social media content, up 4% year-on-year.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?