Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Of course, mentoring is at the top of my list.

Skype 150

Skype Industry Storytelling Interviews 150

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline. Suggest a Skype here and there.

Skype 60

Skype Creativity Education Construction 60

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Q: How much prep/research time do you spend for each interview? Q: What is the best site for podcasting using a desktop?

Skype 120

Skype Software Analytics Interviews 120

Cision

AUGUST 27, 2015

Why should your brand consider adding podcasts to your content marketing strategy? Will you have an interview format or a monologue format? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts. Obviously, podcasts are popular, but so are blogs.

Skype 120

Skype Interviews Software Mobile 120

Cision

AUGUST 15, 2015

Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. If you plan on interviewing guests, you’ll want standard XLR connection microphones that can be plugged into a mixer. Podcasting influencers highly recommend the Mackie brand.

Tools 120

Tools Skype Software Content Marketing 120

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52