Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Timing is everything. New Mission For Company.

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Company Trade Shows How To Product Launch 222

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Timing is everything. New Mission For Company.

Company 68

Company Trade Shows How To Product Launch 68

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. Don’t ask about trade shows they plan to attend — that comes later,” she advises.

How To 58

How To Trade Shows Product Launch Course 58

Communications Conversations

APRIL 17, 2015

Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming trade shows. Livestreaming product launches. Not so great for brands who like to actually see something they’ve worked hard to create for more than 30 seconds.

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Brand Branding Product Launch Video 60

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

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Storytelling Corporate Trade Shows Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Simple, smart, and effective. Just a bit of positive newsjacking.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

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Technology Product Launch Crisis Management Case Study 78