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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Weekly Updates.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. You need to stand for one thing and have a clear message for what you’re putting out in marketing.

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