ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. Forrester says that differentiation is constrained by a limited market of data services.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

David PR Group

NOVEMBER 12, 2015

I’m talking about the concept of “exceptional customer service.” A few key points on designing a better customer experience: Innovation not iteration. Solis points out that one of the biggest problems with customer experience design is that it is too closely tied to legacy philosophies. Not anymore. Experience sells.

Television 40

Television Customer Service Storytelling System 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40