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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180
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Understanding the market for social media and web listening tools

Stephen Waddington

According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management. Forrester says that differentiation is constrained by a limited market of data services.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

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Relations with customers and prospects

PR Conversations

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Advertising, including direct mail.

Retail 40
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Relations with customers and prospects

PR Conversations

Customer services. Community service. “The employee is the most important factor in that two-way communications”, and “It is only through good employer-employee communications that corporations can maintain proper contact with their customers”, Hahn asserts. Advertising, including direct mail.

Retail 40
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you. That’s how long it takes to type a 140 character tweet. Too many of us think of that as a negative.

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Is Customer Experience the Next Killer App?

David PR Group

I’m talking about the concept of “exceptional customer service.” A few key points on designing a better customer experience: Innovation not iteration. Solis points out that one of the biggest problems with customer experience design is that it is too closely tied to legacy philosophies. I would love to hear from you.