Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

Financial 111

Financial Industry Report Insurance 111

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62