Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 151

Analysis Tools Software SMB 151

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. What to try: B2B companies also have a place here. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 3, 2017

Since social positions vary widely from company to company, what does your typical day look like? Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. take action as needed. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Communications Conversations

JULY 10, 2018

He’s been with Mills eight years–almost the length of time the company has been active on social. Holly has played a key role in leading social at Polaris since she started with the company more than six years ago. And, he happens to lead corporate social/digital for the biggest company in town.

Social Media 24

Social Media Media SMB Tourism 24

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Great content has the power to do that.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 85

B2B Content Marketing Trends Marketing 85