Books, Newspapers, Print and Storytelling

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print

Print Newspapers Interviews Journalism

Letter from Newcastle via New York: content resonance and digital exclusion

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print

Print Storytelling Newspapers Advertising

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. How to Improve Your Press Release Best Practices with Storytelling. That's the journalists' job.

Crisis Management

Crisis Management B2B Reputation Advertising

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate

Corporate Examples Storytelling Brand

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.”

Wireless

Wireless Storytelling Radio Analysis

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations

Media Relations Media Journalism Print

The Queen is dead, long live the Queen – Who needs PR?

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Rebekah Brooks is back.

Newspapers

Newspapers Print Instagram Twitter

Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And it took a couple of months. You would ask: Why revolution?

B2B

B2B Communications Media Newspapers

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio

Radio Content Marketing Marketing Education

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations

Media Relations Media Print Newspapers

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog.

Content Marketing

Content Marketing Marketing Media SEO

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics

Ethics Communications Print Television

Why Content Marketing and Public Relations Need Each Other