Books Creativity Digital PR Pitching 
The Proactive Report
JUNE 18, 2021
The purpose of PR is to create a favorable climate in which your business can grow and prosper. PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.”
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Cosmopolitan.
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ZudePR
JANUARY 26, 2016
What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. Similarities to PR. Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . This is the book waiting to be written about the PR industry.
Buzzstream
SEPTEMBER 30, 2021
We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.
ZudePR
JUNE 6, 2016
Five book recommendations. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). My favourite seven. My new deep work routine.
Buzzstream
JUNE 5, 2024
The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.
ZudePR
MAY 31, 2015
Enlightened Self-Interest: The Pitch Email. Author of 27 Blogging from Paradise books. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .
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