Communications Conversations

JANUARY 19, 2021

Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media trends. I don’t get down to the SMB meetings as much as I used to, so it’s a chance for me to reconnect with old friends–and meet a few new folks. But, I still put together my annual trends deck.

Social Media 174

Social Media Trends SMB Media 174

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Whatever direct to consumer marketing trends you plan to capitalize on in 2023, ensure they are backed with an integrated team who can help fire on all channels, with a laser focus on performance and ROI.

Consumer 78

Consumer Trends Marketing SMB 78

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point. Take Square’s approach.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. X/Twitter offers $250 ad credits back to SMBs In an attempt to try get businesses back advertising on the platform, X/Twitter is offering $250 of ad credit to any SMB that spends $1,000 on X ads over the next month (until the 23 rd September).

Advertising 116

Advertising Advertising Social Media SMB 116

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. PR has a bigger role in content.

Marketing 196

Marketing Content Marketing Data Social Media 196