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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

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Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu

ISEBOX

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Same Approach, New Tactic.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Data analyst. Email specialist.

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The New Wave of Fem-vertising: 5 Female Empowerment Campaigns We Love

MaccaPR

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work?

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Workplace Diversity & Inclusion: Women CEOs

NewsWhip

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.