The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Measure your results. Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Mindful Marketing

MAY 8, 2021

The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. So, Excedrin’s mindful gaming tips are preventative measures, aimed at avoiding a common problem for gamers. There are hundreds of pharmaceutical companies in the world.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54