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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. A real-time response when the stakes are high. Make case studies more visual.

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). The panelists at this seminar suggested mining these three areas: Original Research/Data. The seminar presenters also recommend AnswerthePublic.com. What kinds of questions is the client’s audience searching for?

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%.

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Back to School: 4 Resources to Brush Up on Marketing

Cision

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Create a social media content calendar. Design a website. Develop appealing slide presentations and more!

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