Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Increasing sales. Receiving funding or investment. Targeting a particular market sector. Set timelines.

Brand 66

Brand Branding Product Launch Google 66

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Slimmed down versions can be saved as compressed files and emailed to media contacts upon request or in an effort to pitch a story.

Media 68

Media Leadership Product Launch Television 68

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Until next time.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60