Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Other tips for a productive brainstorm include coming prepared, creating a time cap, and taking thorough notes.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Michael Dolmatch. Director of Communications, Yext. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Create targets that you can measure. . Make it a living, breathing document. . Targeting a particular market sector. Establishing yourself as an expert in your field. Set timelines. Be clear, specific and targeted. Allow your goals and objectives to change with time. .

Brand 66

Brand Branding Product Launch Google 66

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78