Blogging Communications Google Knowledge Base 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.
Shift Communications
NOVEMBER 12, 2014
Check them out below and start building up your knowledge base. Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog. Scott Monty’s Blog (his “This Week in Digital” posts are a must-read). Chel Wolverton’s Blog. Brandchannel.
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PR 20/20
SEPTEMBER 28, 2020
Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. HubSpot enabled offline Google ad conversion tracking with ad optimization events. Never miss a beat to send proactive communication through all ticket stages. CRM-powered ads.
Presspage
SEPTEMBER 19, 2017
Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. Whether machines will replace humans in the workforce is a topic that dominates the cultural and economic zeitgeist in 2017.
Contently - Strategy
NOVEMBER 27, 2018
According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Enter: Google. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”
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