5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

Product Launch 78

Product Launch Local Small Business Advertising 78

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Or start a new podcast.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 17, 2021

This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. This can do more harm than good for your brand and business. Craft a Good Headline.

Writing 60

Writing SEO Google Local 60