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How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

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Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets.

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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. Landing a second date comes down to knowing exactly what kind of connection journalists are looking for.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

It’s the premise for a persuasive argument about why marketing needs to do a thing or two. And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”.

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The Anatomy of Attention

Doctor Spin

In PR, we always seek the attention of publics. A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. Public Opinion (1922).

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