Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Analytics 100

Analytics Measurement B2C Construction 100

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. Get it Done: 35 Habits of the Most Productive People (Infographic). Social Media Checklist: Planning for a Very Social New Year. .

Pinterest 59

Pinterest Case Study Big Data Infographics 59

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. *This article was provided by Cision, a PRSA partner.

Data 92

Data Meeting Measurement Guidelines 92