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Beets, Tomatoes…Big Data?

Shift Communications

Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips? The chefs are faced with only the data the ingredients provide and their own intuition. So what comes next after the data collections? Insights – the storytelling. Tori Sabourin.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Image by Free-Photos from Pixabay. But what about enterprise tech? Quantum Solace.

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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Image by Free-Photos from Pixabay. But what about enterprise tech? Quantum Solace.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI is already impacting the PR industry. How to leverage this evolution to drive business impact and success.

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What Lies Ahead for Public Relations in 2018?

PRSay

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros.

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4 PR Components to Consider When Creating Your 2019 Content Calendar

5W PR

A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them. Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data.