Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.

Big Data 92

Big Data Data Publicity Analytics 92

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals.

Privacy 60

Privacy Ethics Mobile Big Data 60

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” So, what’s the bottom-line?

Company 51

Company Customer Service Analytics Ethics 51

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106