Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.
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