Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). Fast forward to 2014, data fuels their stories today. I wrote the book about the eight new practices, but they too have EXPANDED.

Big Data 250

Big Data Data Education Internal 250

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. One thing most people don’t know about me is…I have authored two books and many journal articles.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR in High Definition

DECEMBER 13, 2017

Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place.

Tools 48

Tools Data Conference Journalism 48

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. How did you get your start in PR? What advice do you have for those looking to begin a career in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Shonali’s PR Virtuosos, blogs, etc.). I think it’s improving now that social is growing but for me it was a lot of self-learning #measurePR #measurepr. You can also follow our Facebook page for the latest updates and reminders.

Measurement 40

Measurement Nonprofit Education Social Media 40

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling? Taking a page from data journalism.

Storytelling 53

Storytelling Data Journalism Resources 53