Onclusive

FEBRUARY 1, 2019

The communications teams do not have access to the same sized budgets as their marketing counterparts because they aren’t yet proving their direct impact to the company bottom line, in terms of sales leads and revenue or even clearly showing how they build brand and influence corporate reputation. Consolidation is a natural consequence.

Industry 253

Industry Communications Measurement Technology 253

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. These can be tied to revenue and lead generation, but can also be about increasing traffic, improving reputation, gaining meaningful brand engagement, or retaining customers.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

AUGUST 14, 2013

In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer. Needless to say, this was a tedious and highly time-consuming process. But one of the most interesting applications I’ve seen to date has been with state and local political press agents.

Big Data 81

Big Data Government Local Data 81

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60