Onclusive

FEBRUARY 1, 2019

The communications teams do not have access to the same sized budgets as their marketing counterparts because they aren’t yet proving their direct impact to the company bottom line, in terms of sales leads and revenue or even clearly showing how they build brand and influence corporate reputation.

Industry 253

Industry Communications Measurement Technology 253

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar.

Branding 78

Branding Brand Marketing Data 78