Big Data Consumer Marketing Reputation 
Onclusive
FEBRUARY 1, 2019
We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. This is just the beginning.
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .
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Onclusive
SEPTEMBER 20, 2017
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure. business objectives).
Critical Mention
SEPTEMBER 9, 2018
Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. Internationally Renowned Marketing Expert. Millennial Marketing Expert. Digital Marketing Pioneer.
Waxing UnLyrical
AUGUST 14, 2013
In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer. Needless to say, this was a tedious and highly time-consuming process. But one of the most interesting applications I’ve seen to date has been with state and local political press agents.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.
PRSay
OCTOBER 12, 2016
In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.
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