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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community.

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.

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Speak Up, Stand Out: Q&A With Dorie Clark

Cision

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie? When you build a community around your idea, audience members start talking to each other and making the idea their own.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It has contributed to research projects, and developed thought leadership content. Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. The next 12 months will involve building a community of practice.

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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. The danger is that the way activists hold these conversations inserts their own biases and prejudices into the data. Shift Communication’s Christopher Penn. How many of them even knew it was happening?