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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . Overwhelmingly, they chose to get out.

Brand 148
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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. Having a crisis managing team of key employees with all relevant information would be best. A communications manager or a reputation expert plays the most crucial part here. They have the right to comment on a crisis publicly.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database? The only way to get this recognition is to earn it.

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. PR coverage can protect brand reputation A good reputation is like money in the bank. Yet it will surely be an asset in a crisis.