article thumbnail

How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age.

B2B 156
article thumbnail

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Company 120
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. estimated in June.

Marketing 189
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust. ” ~ Prof.

Writing 192
article thumbnail

Talking The Social Media Walk

Waxing UnLyrical

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C.

article thumbnail

Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc. 7 Unorthodox Social Media Networks for Businesses.

Marketing 120