Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 194

B2C Content Marketing Study Trends 194

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand?

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. When he worked a trade show and glad-handed customers and salespeople, he was superb. When he speaks about the brand, it’s from the heart. Our advice here?

Trade Shows 120

Trade Shows Interviews B2C Training 120

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Plus, 92% of consumers trust peer recommendations over standard brand content. Helps build brand trust. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. There is no indication of which business functions are taking responsibility for the overall brand. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60